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SELF
Branding, pakaging, stratagy, phtograpy.
The core of SELF is the belief that skincare is not about vanity, but about self-respect. This brand breaks the stigma by fostering an inclusive community where men can learn, explore, and build a routine that feels natural to them. Through expert education, accessible products, and a supportive network, SELF empowers men to take ownership of their skin with confidence. (contact me for reaserch data)
APPROACH
Through direct conversations with men aged 20-40, we learned that while most want better
skincare options, they feel lost. SELF was designed to change that—with education, simplicity, and a brand that speaks to them.
With SELF, skincare is more than a routine—it’s a movement.
By addressing insecurity with education, community,
and choice, the brand builds not just confidence in skin, but confidence in self.
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