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SELF
Branding, pakaging, stratagy.

Men have always been plagued by the preconception that they should not care about their appearance. This has led to a lack of confidence in their skin care journy. The brand tone will be start with self-encouring namming of SELF. 





APPROACH(contact me for reaserch data)

83%‭ ‬of men want more men's skincare brands‭. ‬(The questionnaire participated by 60‭ ‬men aged 20‭ ‬and 40‭ ‬years‭.‬)
Skin is your own‭, ‬and the sense of confidence that comes from believing in yourself‭, ‬accepting yourself‭. ‬It is the right of every man to find the confidence from their skin in daily life.